Uber Lights Pop-Up Party with VitaCoco
With the implementation of the Uber Logo Lights, the company needed to find a creative way to inspire drivers to come on-site to learn how to install this new mandatory product.
Creation of a hot spot pop-up party on location where drivers could come during scheduled hours and receive tutorials on the functionality and installation of the new mandatory dash Uber Logo Lights. While waiting, drivers cooled off with VitaCoco products provided by our sponsor in the VitaCoco lounge, pick up swag gifts and the new Uber light, and enjoying an eclectic set provided by rotating DJs.
VitaCoco Strategic Partnership
Activation Design & Management